Where did the idea for Fig Bags come from and how did you develop your brand?
I was working as a wedding and portrait photographer and I returned one evening from shooting a wedding; it was late, I was tired and I had a sore back from carrying around my photography kit and a handbag all day. I sat at the kitchen table and moaned about the fact I was aching and that there must be an alternative to carrying around my kit like that. I started to think about what I wanted and I realised it was a stylish but practical camera bag. I wanted something I could take on location to shoots which would carry both my kit and my personal belongings. My husband encouraged me to stop moaning and to do something about it, so over the course of the next days, weeks and months, I started designing and researching what I wanted from a bag. The more I looked, the more I felt the market was dominated by practical and boring bags; that’s where the idea was born and where Fig Bags began. At first I had no idea how to develop the brand, however the more I researched the more I started to believe that it couldn’t just be me in that situation. As I started to prototype I got some really positive feedback, then three years ago we launched at the photography show with a small stand and a small range but the response was great. From there we kept developing more styles and more colours; straps, satchels, laptop bags and rucksacks. The range has grown but we still think there’s lots that can be done.