Interview: Chris Fynes
Photography: Chris Fynes
Photographer, videographer and food blogger Chris Fynes talks to Rucksack Magazine about his latest adventures in Australia and why he started his successful food blog 'We The Food Snobs'.
Where are you from and how did you get into travel photography and food blogging?
I was born in the West Country county of Gloucestershire and moved to London 6 years ago, after leaving university. I started a food blog in my home town as The Cotswolds are an incredible source of fine food and drink. As the blog garnered success in London, international interest came with it and travel soon became a large part of my lifestyle.
What brands have you recently been working with?
I have worked with many global brands, such as BMW, Jumeirah, InterContinental Hotels, Jacob's Creek and Lynk & Co. These have all been content creation projects, producing marketing materials for their social media feeds and in the case of Lynk & Co I worked on the launch of their first ever car in Shanghai.
You recently moved to Australia from the UK. What has been the highlight of this move?
Having moved to Sydney this year, I am currently enjoying exploring Australia and being lucky enough to call this beautiful country home. Tasmania at the start of the year was a huge travel highlight.
What is favourite style of photography?
Landscape photography is definitely something I've always enjoyed experimenting with. I love vast landscapes and capturing incredible views. I've always had a passion for film too and drones have become an important part of my work because of this, as the perspective they provide gives a cinematic look and feel that used to only be available with extremely expensive equipment.
Which images would you say have been the most significant for you in your career so far?
There isn't one image in particular but I believe over the least 12 months I have produced some of my most significant and career defining work. 6 months ago I was able to turn self-employed and have launched a digital content creation company called WorldInPanorama.com, which specialises in visuals from the air and land and even 360 degree imaging.
Creating for Condé Nast Traveler's Instagram feed has certainly been the pinnacle of my career so far. They're a brand I have a huge fondness for and it was really rewarding to be approached by them after they found my Instagram page.
How would you say social media contributes to your work?
It is the most important part of my marketing strategy, acting as a digital portfolio and a simplified means of connecting with large global brands.
What kind of gear do you use?
I currently shoot with Nikon and a host of DJI products including the Phantom 4 Pro. The DJI OSMO is perfect for shooting steady-cam shots without the need for large stabilisers but I would hate to head out on an adventure without my drone.
What kind of tools do you use for post processing?
I use Lightroom and Photoshop for image processing and FCPX for filmmaking.
How do you educate yourself to take better video and photography?
I feel like I have a good grasp of composition, which is what I believe to be the most important skill for photography. These days though I do feel that the level of equipment you have can be a speed bump in your road to success. It is hard to not become frustrated with the limitations of equipment when you are trying to achieve a certain level of quality in your work but these things are simply not affordable at the rate technology evolves. With regards to post-processing though, YouTube and learning from others has been the best way for me and just getting out there and trying, failing and trying again.
Among your works, which one is your favourite?
My partnership with BMW is my favourite as I love the creative freedom they grant me and the opportunities to create compelling content.
What is your favourite location to shoot?
Anything with jaw-dropping views, such as Hanging Rock in the Blue Mountains or Yosemite National Park in California.
Where would you like to travel in the future?
I have some big plans in place for the next year that include Hawaii, New Zealand and Fiji. These have always been high priorities on my travel list.
Which places would you like to photograph in the future?
Coming from the countryside, wildlife has always been a big part of my life. I would love to test my photography skills on a safari or conservation project.
Whose work has influenced you most?
Instagrammer @ClerkenwellBoyec1 was a huge driver for me to up my game in London, he always set the bar high and I would always want to emulate his success in the food industry. As I have matured and found what truly makes me tick there are a few social media accounts that have continued to influence what I am doing today:- Chris Burkard, Casey Neistat, Sam Evans, Gab Scanu, the Beautiful Destinations team, Suitcase Magazine and of course Condé Nast Traveler.
What advice would you give to another travel photographer or blogger?
Travel at any opportunity, you never know when you won't be able to in the future. Don't be disheartened by slow growth, your story means something and will eventually resonate with others once you get the exposure you deserve. Collaborate to meet and form meaningful relationships with both brands and other creators - don’t just hunt the likes and followers. You don’t need to conform to a trend or a certain style that has brought someone else success, find what you love and your passion will shine through and get you recognised.